If you sell products of some kind, the packaging is one way to leave a positive, lasting impression on your consumers. First, it can provide integral information to the buyer, but it should also appeal to them aesthetically and ethically. Some tips when considering how to package your product includes the following.
Prioritize Quality
Don't skimp when it comes to quality packaging. Cheap packaging may send a message to potential buyers that the product inside is also inferior. While quality packaging can cut into your revenues, it may also increase overall sales, which can impact ROI favorably.
Label Legally
Depending on what you sell, make sure that you follow the Federal Trade Commission's labeling requirements; these are very specific laws pertaining to informing the consumer of the materials that comprise your goods. If you sell handcrafted beauty products, for example, there are standards set by the FDA that further outline what needs to be included on the label. Make sure to label your product properly or face possible legal repercussions.
Make it Simple
Just because the packaging is simple doesn't make it boring or inferior. Simple packaging makes the product easy to identify, as well as more convenient for the consumer to open. Avoid confusing packaging that seems wasteful, too. Many buyers are turned off by over-the-top packaging that is not environmentally sound- and this could impact repeat sales.
Go Green
Speaking of the environment, seek sustainable packaging options to reduce the carbon footprint left behind. Go green- your customers will appreciate your attention to curbing the toll that producing your goods takes. Some ideas to consider include recycled packaging, biodegradable options, and being energy-efficient in the manufacture of your packaging, too.
Be Original
Don't mimic or replicate other rival brands; do something different with your product packaging. Aim for packaging that is eye-catching and inviting; make it something that welcomes the consumer to open it up and try it out.
Reinforce your Logo
Echo your logo on product packaging to foster familiarity and build a sense of trust among your buyers. Need more tips? Hire a marketing professional to learn more about branding.
Product packaging is key in building a loyal following and earning the repeat business of your buyers. Use these tips to create product packaging that is high-end, simple, and sustainable, while also adhering to the laws regarding labeling and reducing your company's carbon footprint. Talk to a packaging design company for more assistance with highlighting your brand.
